Is Salesforce Pardot good for lead generation

What is pardot (Salesforce)

What is pardot The industrial revolution for your marketing!

Are you still doing your marketing by hand? Advertising, lead management, ROI analysis? Salesforce Pardot is your assembly line that holds all of your tools for that B2B marketing and the distribution connects with each other and you thus the automation the entire process chain. This is how you increase the productivity of your sales activities. Automation means more output with less labor.



The marketing automation software Pardot offers a common platform for all stages of your online marketing campaigns, from design to results analysis. The SaaS solution has certified interfaces to the CRM systems Salesforce and Sugar, NetSuite and Microsoft Dynamics. This enables the creation, publication and evaluation of marketing campaigns to be centralized, lead generation becomes transparent, from the first customer contact to the conclusion of the purchase, and the marketing activities are fully measurable.

With the Salesforce app or CRM, you receive information in real time when your potential customers become active at a touchpoint. So you can react faster and build customer relationships more effectively.

Increase sales productivity with Pardot

A first contact is not yet a customer, even those who come to a landing page via the online search do not necessarily want to buy something. The time spent on sales is badly invested here.

Pardot is a tool with which you, as a salesperson, separate the wheat from the chaff. So you can concentrate your valuable time on the promising contacts. This is a good basis for successful work in the sales and marketing department.

Pardot supports and accelerates lead generation through automated lead nurturing, which relieves the sales and marketing departments.

Reliable numbers for better lead management

Successful management needs reliable figures. It is no different when it comes to establishing, maintaining and managing customer contacts. Marketing automation with Pardot delivers more objective lead evaluations through its automated process flows.

A solid basis for your lead management, for the evaluation of the first contact, the follow-up as well as the maintenance of your customer relationships. Pardot also offers the ability to automate the assignment of leads in the sales team.

In this way, customer contacts are forwarded to the right employees as quickly as possible. Another key to successful marketing.

Build yourself a lead generation factory

Pardot includes tools for creating landing pages and web forms. Marketing automation software can thus replace a lot of manual labor in this area as well. You can also mark the generated websites as a trigger for notifications or as a factor for lead evaluation and other actions. In this way, you can put together an efficient infrastructure in a short time that always fills your pipeline with promising leads. This also increases the quality of your leads overall.

Vive le ROI - What does your marketing bring in?

The Return of investment is the tip of the scales that reveals the success or failure of a campaign. With powerful tools for creating analyzes and reports, Pardot also offers reliable material for assessing marketing activities.

The closed-loop reporting determines the real ROI of a campaign and thus enables an objective evaluation as well as information for the optimization of future marketing measures. On this basis, effective improvements to your sales activities and marketing campaigns are possible.

You will receive the data from Pardot for a good overview, graphically presented in reports and configurable dashboards.

Simply present on all channels in social media marketing

Social networks are now an essential part of the online world and therefore cannot be neglected in marketing either. Each of these services has its own different rules and customs. With Pardot, however, the activities in the SMM can also be automated.

Instead of organizing them individually for each channel, you organize them centrally via a common interface in Pardot. This means that you can use the entire range of social media for your advertising and sales activities without spending a lot of time.

Typical Pardot: more success with fewer resources.

Email - the bread and butter of online marketing

Online search and landing pages provide initial contacts, but e-mail is the method of choice when it comes to addressing customers individually and directly. Pardot has valuable functionalities with which you can personalize your email campaigns and optimize them for higher opening rates.

For example, factors such as professional position, industry or the lead evaluation for the dynamic adaptation of your emails. Pardot offers tools such as A / B tests and SPAM analyzes to assess effectiveness. So you can trust that your messages will also be read.

The switching center for your customer relationships

In Pardot, you collect all information about your customer contacts centrally in the Engagement Studio. These customer-specific data are then available to you in visual tools with which you can design your campaigns. They allow you to check the effect of all steps on the customer in advance and to implement changes quickly and easily. This makes it easy to design effective campaigns that are individually tailored to each customer.


What is the price of Pardot's performance?

The standard module for marketing automation with Pardot manages up to 10,000 contacts and costs 1,000 euros per month, with annual billing. You can secure the extended functions of the Pro version for 2,000 euros a month. If you are looking for a marketing automation solution that can be tailored particularly well to your individual needs, then you will get it for 3,000 euros per month as the Ultimate Edition.

You can use the Wave analytics module for Pardot for 300 euros per user and month and use the Engage module for coordinating marketing and sales for 50 Euros, also per user and month.

With increasing importance and an increasing number of online offers, the competitive pressure on the Internet is also intensifying. Marketing therefore needs ever more effective tools in order to remain successful. The automation of process sequences is a means that has already proven itself many times in production. With Pardot you unlock the advantages of automation for increasing efficiency in marketing and sales. Secure the advantage that Pardot offers you as marketing automation software.


The success of marketing and sales activities depends on the Process efficiency, but at least as much on the quality of their evaluation, because a reliable evaluation is the prerequisite for an effective optimization.

For example, so that you can bundle resources on promising leads, you need a reliable lead assessment. The automation of the processes by means of Pardot applies to both levers. It increases the productivity of marketing measures and provides more objective figures for your evaluation. Marketing automation software is paving the way for the next generation of online marketing.