What are the benefits of podcasts

Podcasts: These 13 You Should Listen To If You Want To Build A Career

Podcasts are springing up like mushrooms. But what exactly is the trend, what exactly are podcasts and how can you use them to advance your career? The following article provides answers to these and other questions about podcasting.

1. What are podcasts?
2. The triumph of podcasts
3. The benefits of podcasting
4. Podcasting in the world of work
5. Create podcasts yourself
6. List of recommended career podcasts

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The Podcast Formula - The Success System *

What are podcasts?

Podcasting as a form of Web 2.0 emerged around the turn of the millennium. At that time, various pioneers tried to develop audio blogging - this was what podcasting was called at the beginning - and to make it known. The big breakthrough finally came in 2005, when the technology giant Apple became aware of the trend and recognized the advantages audio formats would have for marketing the iPod. Apple, or rather the iTunes software, had such a great influence on audio blogging and its worldwide distribution that the term eventually emerged Podcast for the audio content.

Info: Five years after the invention of the word podcasting, it was used by New Oxford American Dictionary named word of the year.

Podcast is a so-called Suitcase wordthat is made up of the two words Broadcasting (English for transmitted) and iPod (a well-known mp3 player from Apple). While the term podcast describes the specific audio format, podcasting is the general process Audio and video files subscribe on the internet and then consume when it suits you. Because of this flexibility, podcasts are often referred to as “take-away radio”. Others see it as the successor to the radio play.

The different types of podcasts

  • Audio podcast: The classic podcast variant only has one audio track.
  • Video podcast: It is also possible to add a video track to the audio track. Podcasts of this type are also called Vodcasts or Videocasts
  • Enhanced Podcasts: Podcasts, which are supplemented by other information carriers enhanced podcasts They are mainly used in various learning processes.

Even if the iPod is named after it, that does not mean that podcasts can only be consumed via this device. It is also possible to listen to or watch them on all other mp3 players as well as on smartphones, laptops, tablets or PCs. Podcasting has gained particular importance in the radio sector. Almost every radio station now offers certain broadcast formats in podcast form so that the listener can listen to them (again) at any time.

The triumph of podcasts

Podcasts are on everyone's lips right now - or more precisely: in everyone's ears. While the format was accepted quite cautiously by the masses until a few years ago, it is now almost good form to follow at least one podcast. It seems like the World Wide Web has only now fully understood the benefits of podcasting. One thing is certain: the number of podcast offers is increasing every day. Not only TV and radio stations have recognized how profitable the use of podcasts is. Universities, companies, bloggers and others have long since included audio and video formats in their portfolios in order to offer customers, visitors or readers added value. The best way to explain why podcasts are so popular is by looking at the benefits they bring.

The benefits of podcasting

  • Flexible availability: Podcasts are not live formats. They are recorded and can then be listened to as often as you like at any time. This has the decisive advantage that the audio and video content adapts to the consumer. In the case of television, radio and various live offers on the Internet, it is the other way around. The flexible availability also means that you will never again miss an episode of your favorite format.
  • Thematic diversity: In a nutshell - there is a suitable podcast for everyone that deals with exactly what interests them. Whether breaking news from the world of stars and starlets, technology innovations or career advice - the variety of podcasts is astonishing and extremely welcome.
  • Relaxation for the eyes: Even if there are still video podcasts, the audio version has prevailed. One of the reasons for this is that consumers consciously want to forego the visual level. Our eyes are constantly working at full speed while we are awake. Podcasts offer the opportunity to relax for a few minutes and to take in the information exclusively through the ears. This also leads to the fact that many people consume podcasts on the side and do not have to focus their attention entirely on them.

Tip: Some people complain that they have to focus so much on a podcast that they can't do anything else on the side. If you feel the same way, we recommend that you deliberately listen to longer episodes. These are usually quite extravagant and allow you to switch off for a moment.

  • Omnipresent availability: Gone are the days when podcasts were primarily consumed via iTunes. In the meantime, almost every streaming service has included corresponding formats in its range. Examples are Deezer and Spotify. It is also possible to listen to podcasts directly on the corresponding homepage. The various sources of supply ensure that podcasts are always available and can be easily consumed.

Hear (and possibly also see) what I want, when I want, where I want and how often I want - this is how the advantages of podcasting could be summarized in a nutshell. As you can see, this is an extremely flexible and individual medium.

Podcasting in the world of work

There are podcasts that are purely for amusement and entertainment and there are podcasts that inform, inspire and motivate. Both variants can offer you a lot in terms of your professional life.

  • Podcasts on the way to work: We Germans take an average of 30 minutes to get to work. That makes about an hour a day that we are only occupied with commuting between home and work. If you leave your car behind and instead use public transport to get to work, you are not only doing something good for the environment, but are also often starting off with less stress. While drivers have to concentrate on the traffic, you can switch off on buses and trains and use the time effectively. One option that is becoming increasingly popular: listening to podcasts. The mostly 10 to 30-minute episodes are perfect for commuting and provide plenty of variety. Decide for yourself whether you want to be gently sprinkled in the morning or rather inform yourself. Special meditation podcasts, which prepare you for the day in a particularly inspiring way, are also highly recommended.
  • Podcasts during the lunch break: Do you use your lunch break to switch off briefly from the stress of work? Far too few will answer “yes” to this question. Instead of relaxation, in most cases only a hasty meal and a quick trip to the toilet are on the program before going back to work. If you want to do better, treat yourself to a few minutes of relaxation during the break - for example while listening to your favorite podcast. Again, of course, you have the choice between information and entertainment.
  • Podcasts as a further training measure: First of all - this point does not in any way claim that a podcast replaces professional training. The formats can, however, convey high-quality information and thus expand the level of knowledge. Regardless of whether your interests are private or professional - there is a suitable podcast for every area. Talk to the team about the topic. Perhaps there are more people you can listen to and learn with. If the topics have something to do with the job, the boss may even approve the podcasts during work hours. However, the following applies here: It is essential to agree and not to decide on your own. So-called TED Talks are a special form of informative podcasts.
  • Podcasts as an aid for better self-management: The to-do list is getting longer and longer, the appointment calendar is bursting at the seams and to top it all off, the boss wants to see the first results on project XY in the afternoon. It's not that easy to keep a clear head in situations like this. Corresponding podcasts help you to work more structured and also more effectively by actively dealing with your self-management.
  • Podcasts as an aid in a reorientation phase: Job dissatisfaction is a big and ubiquitous issue. Wherever you look, employees are thinking out loud about changing jobs and possibly taking a completely new path. Do you recognize yourself in these lines and know exactly what is meant? Perhaps special reorientation podcasts will help you get your thoughts sorted and focus on a new goal.
  • Podcasts as an aid on the way to self-employment: While some are still thinking, others are already acting. If you want to achieve your professional goals, you may also choose the path to self-employment. Podcasts dealing with this topic are now a dime a dozen. It makes most sense if, in addition to a general format, you also consume one that is specialized in your desired industry. There are also numerous podcasts that deal with the possibility of part-time self-employment.
  • Podcasts as a learning aid for foreign languages: It is well known that foreign languages ​​have a positive effect on careers. But have you ever thought about improving your Spanish, French or English with the help of a podcast? It is very easy. Simply look for a few relevant formats on the Internet and listen to them carefully. Such a learning process particularly promotes the ability to understand.
  • Podcasts as a "personal coach": Are you very introverted, very shy of your colleagues and would like to change that? Then a corresponding podcast could be a first step. This specifically points out weaknesses and shows how you can work on them.
  • Podcasts as a content marketing tool: More and more companies are discovering the potential of podcasts for themselves and are choosing to offer a corresponding format themselves. If you are entrusted with such a task, you should always keep one maxim in mind: Podcasting is a form of content production and should therefore always offer the user added value. Specialize in an area that ideally reflects the company's core business and work out interesting topics. Podcasting should not be understood as a classic advertising channel.
  • Podcasts as a positioning aid: The world of work is a world of vanities in which everyone likes to show what they have and what they can do. Why not just use a podcast for this? Anyone who not only wants to listen passively, but also actively produce episodes themselves, can position themselves as an expert in a certain area. You will benefit from this in the application process and will also draw the attention of headhunters to you.

Create podcasts yourself

Pure audio formats can be produced relatively quickly and with few tools. So you don't have to be a media or technology professional to try out this area. All the podcaster needs is:

  • An idea: Podcasts without a concept will not build a loyal audience in the long run. Think about a major overarching topic and then work out individual episodes, each of which illuminates one facet in more detail.
  • A microphone: A good tone is the alpha and omega of podcasting. At the beginning it usually does the internal microphone of the recording device. However, if you want to professionalize your work, you should invest in an external microphone.
  • A computer or smartphone: Computers, laptops, smartphones, etc. serve as recording and storage devices.
  • A cutting program: Not everything you say will be suitable for the podcast episode afterwards. Linguistic stumbling blocks can be eliminated afterwards with the help of a cutting program.

In addition, it is of course essential that you speak clearly, understandably and appealingly. Nothing is worse than a podcast that is bored or mumbled down. Therefore, always pay attention to your pronunciation and work specifically on any weaknesses. Your audience will thank you.

In general, it can be said that audio podcasts are suitable for all those who (for whatever reason) do not dare to be in front of the camera. The formats are not only easier to produce, but also bring about a lower inhibition threshold. Most people find it much easier to speak into a microphone unseen than to stand in front of the camera. If you will, the podcast is an excellent entry-level medium for everyone who not only wants to read but also wants to be perceived in other ways.

List of recommended career podcasts

Have you now felt the need to listen to one or the other podcast and find out more, be inspired, motivated or simply be entertained? Then browse through our list, in which we have collected a few podcasts on the topic of careers (in all their facets).

Of course, this list does not claim to be complete. If you know of any other great career podcasts, please feel free to share them with us. We will then add you to the overview.

What is your experience with podcasts so far? Do you regularly listen to certain formats or have you avoided this medium so far? We are interested in what you have to say on the subject.

Photo credit: Christian Horz / Shutterstock.com


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