What are the Top Five SEO Skills

9 ways to improve your SEO skills

Search engine optimization (SEO for Search Engine Optimization for short) plays a major role for operators of commercially used websites. There is no uniform training - especially since SEO always interacts with neighboring disciplines such as IT, online advertising, social media marketing or content. How do you stay up to date here? What resources do you use to get inspiration and build your knowledge? Here are a few suggestions.

First of all: theory is one thing, practice is another. There are tons of SEO blogs and websites, as well as books, guides, and conferences. Much of this can be helpful. However, myths and rumors persist. If you run after these, valuable work is wasted - and wrong advice can even be harmful.

1. Use test projects and websites

If you are serious about SEO, in addition to theory, practice is particularly important. Of course, you apply your knowledge on your own website. In addition, you can also refine your craft on one (or more) training websites. This is particularly useful if you want to test new strategies and methods first without jeopardizing the success of the main page.

2. Internet forums, topic pages and specialist books on SEO

As already mentioned and relatively obvious: There are numerous guides and specialist books. The online marketing and SEO scene is of course also very active on the Internet and exchanges ideas lively.

Many publications are also written here in order to be visible in search queries for SEO. However, valuable information can be found on established portals and websites, as well as the opportunity to exchange ideas with colleagues.

To get you started with your own research, here are a few suggestions:








In addition to the German websites, it is also worth taking a look at Anglo-Saxon. It is not uncommon for new impulses for SEO work to come from overseas. Again, here are a few examples of SEO pages that are worth looking at:






There is also a lively exchange on SEO topics on Reddit, in which you can actively participate and where you can also ask questions. Take a look around and take a look at the various SEO and online marketing groups.

3. Writing blog articles, technical articles and SEO guides

We usually know a lot more than we know. 😉 Often the only thing missing is access and structured recording.

A good way to bring order to your SEO mental toolbox is to write SEO articles or guides for other people. This will help you organize your thoughts. You will also find new ideas yourself and at the same time find out where there are gaps in knowledge.

Incidentally, that was also a motivation for me for this article - to reflect on my own SEO training and to get to know new resources.

In addition to publishing articles on your SEO blog, you can, for example, also create guidelines for your team. Or - for the very ambitious - you write a small SEO book.

This method is of course even more effective if your considerations are then also implemented in practice. Constructive feedback from other people in particular will help you further.

Of course, you can also use the guides you have created yourself to work more consistently and in a more structured manner on SEO campaigns.

Another nice side effect of writing: You will almost inevitably come across gaps in knowledge, do targeted research and thus discover new methods and tools for search engine optimization.

4. Passing on knowledge personally

In your team or circle of friends there are certain to be people who have something to do with the Internet. For many, the topic of SEO is interesting, but not everyone knows it as well as you.

Offer your help. Explain what you do, what options there are in search engine optimization and what specific measures and strategies you are pursuing. For example, if you work as an SEO manager in marketing, a little training for your colleagues can also be helpful. They can then better support you in your work.

Whether you are preparing for a training course or just talking to friends, you will definitely think about your work in a structured manner. You reflect on the basics, you may notice gaps in your own actions and get suggestions for research and further education.

5. Exchange with colleagues in related areas of responsibility

Search engine optimization work has many points of contact with other disciplines. Advertising, PPC, content marketing, customer care and programming are just a few examples.

As an online marketing manager in a small company, you may even cover one or the other area in personal union. But even if you work in a larger team with a stronger specialization or as an external SEO consultant, you should not do this in isolation.

Talk to your coworkers about what they do. Broaden your horizons into neighboring areas. This will give you a better understanding of certain relationships and at the same time you can gain new ideas.

In addition, your interest in each other's work will improve your collaboration. You gain the opportunity to have a say if their approach influences your SEO success.

The intensive exchange lets you learn more about the pressures, priorities and goals of the other. At the same time you strengthen your own position and can help shape your SEO strategies.

Because one thing is clear: the organic traffic on a website is influenced by many aspects. These are not only controlled by yourself, but also by the actions of your colleagues.

6. Continuing education in related disciplines

There is currently no training or even a degree to become an SEO manager. However, much valuable knowledge is taught in other disciplines. If you would like to work in the area of ​​search engine optimization later, you can take this into account, for example, when deciding on a special subject. But there are also many interesting opportunities for part-time training for SEO consultants who are already active.

For example, learning about information gathering and databases will help you understand how search engines read, store, and serve content. Programming skills will help you with technical on-page optimization.

Studying psychology, sociology or political science provides information about the driving forces behind human activity, which in turn influence search behavior. In addition, you gain valuable tools to later create targeted content and content marketing campaigns or to operate conversion optimization.

The design of the meta description already has a great influence on the question: Will your website be clicked on by Google or not?

If you know more about how people search, what they expect and what appeals to them, you can make the most of it here. Not only the meta description, of course, but also the content of your website itself or external campaign components, which at best go “viral”.

Thinking outside the box - be it technical or psychological, can be valuable and give you a head start over the competition.

7. Analyze other websites

If you work on a website for an extended period of time, there is a risk of operational blindness. Technical or other constraints can also lead to hasty compromises that reduce SEO success.

A look outside helps here. Compare your project with related sites that are successful on Google & Co. What do they do differently? What was particularly important - be it in the scope and depth of the content, in the use of images and media, in web design, in the backlink structure or in more technical aspects such as page speed, the use of schema markup, the link structures or the CMS selection?

Do an audit of successful websites. Take a close look at how the websites have been optimized for SEO and derive suggestions and measures for your own work.

Everyone approaches a project differently and you can discover new avenues that you may not have considered before.

8. Study your SEO tools

Everyone who is serious about SEO also has one or the other tool in use. Often, however, only a fraction of the actual range of functions of the SEO software is used.

Take a closer look at your SEO tools - especially the functions that have not yet been used. This is also an excellent and very easy way to gather new ideas and new knowledge.

For example, are there reports that you have never used before? What kind of data does it contain and how could this data be used meaningfully for your SEO strategy?

Most software providers have extensive documentation about the features they offer. It is worth taking a look at the “manual” here, not just to better understand the software.

It is also useful to follow the announcements of the providers. This is because new functions are often added in response to announcements from search engines - or due to high demand, as many users want to use them. Presumably they have their reasons.

9. Last but not least: industry meetings, round tables, meet-ups, trade fairs and more

Digital marketing conferences and meetups are widespread. They are also a great way to educate yourself.

Be careful not to only attend lectures where you are already on the topic. Look out for seminars and workshops that you might even rather avoid. Often there you will get new impulses and valuable tips. And who knows? Perhaps a completely new enthusiasm will even develop in this previously unpopular area.

At the local level, industry meetings and get-togethers take place in many cities. These are sometimes more or less regular, sometimes more or less tightly organized. Some meetings follow a fixed program, e.g. with lectures. Some tend to follow the idea of ​​going to a bar with colleagues. A visit here can also be worthwhile.


SEO encompasses a wide variety of skills and approaches. In addition: User and search engine behavior is continuously developing. It is therefore important that we remain open to different techniques and also constantly develop further.

Whether you are new to the industry or have been active for years, there is always more to learn.

We hope you enjoyed the article and provided some suggestions. How do you feel about inspiration and further education? Where do you get information? Which events do you attend? Which blogs, groups and feeds do you follow?

Write to us about this in the comments.

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