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Infographic check: plan link building point by point

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Infographics are suitable for building links. Even externally created infographics cost the equivalent of less than rental links, and unlike paid links, infographics are 100% Google Compliant.

However, an infographic that is successful in terms of link building must meet many requirements. With this infographic checklist avoid unnecessary mistakes for content, design, SEO and SMO:

Infographic SEO checklist
Checklist for infographics: check theme, content, design, SEO & SMO point by point and thus successfully build backlinks with infographics
Infographic SEO Checklist.pdf
PDF document [60.2 KB]

The development of an infographic usually goes through 5 levels (Suggestions for beginners after each level):

1) brainstorm -> Collection of ideas = rough concept for a specific target group

2) Data Research -> List of sources with relevant information, figures, data, facts

3) Concept development -> Rough layout for data visualization: graphic type, images / files, colors, format

4) Graphic implementation: either with online tools or Photoshop & Co. or via a designer

  • Online tools: e.g. Gliffi (processes), Hohli (diagrams of all kinds), Stepmap (maps), Wordle (Typos)
  • Design briefing: target group, goal, topic, title, data, images / files, format, deadline, hours (sticking post-its on a flipchart and taking photos can also work - see the 2nd graphic in the slideshow below - but we do recommend working with a professional graphic designer)

5) Review / optimization -> Graphical improvement possibilities? Content errors? Spelling mistake?

  • The checklist should be used in 1) - 4) as a guide, but at the latest for control (5)
  • If the infographic itself is optimal, the on-page SEO must be checked and the SMO must be prepared
  • Is the topic of the infographic popular?
  • Is the content comprehensible (data verifiable)?
  • Is the content of the infographic relevant for my target audience?
  • Is the content of the infographic interesting for potential linkers (bloggers, etc.)?
  • Is the content of the infographic interesting for "viral" distribution via social media?

Is the topic really a topic (right now)? Is the perspective different / interesting for the target groups? Be sure to get advance feedback a: What do some of the target people say about the infographic concept?

Nice but not necessary:

  • Can the infographic be re-usable through (regular) updates of the content or data?
  • Can the topic be well structured so that the graphic can also be broken down into bits?
  • Remember that - with infographics with little text - the potential is much greater if in English?
  • Is the infographic visually impressive (eye catcher that catches the eye)?
  • Does the infographic illustrate (interesting and relevant) information?
  • Does the infographic help to capture data / facts / relationships faster or better?
  • Are details still legible (although the length / height of the infographic is max. 1500 pixels)?
  • Is the infographic visually all of a piece or is it a visual patchwork (stacked images)?

Is this a Visualization relevant data that your target groups were "hot" (without knowing it)? Does your infographic have the Wow factor? Or is it just the answer to a question nobody asked?

Regarding the format of the infographic: In order to be able to accommodate the content in narrow blog containers, modern infographics often have "toilet paper format". In order to view the infographic in its entirety, however, you often have to scroll 3 to 5 times. The graphics may indeed be an eye-catcher in a format that fits completely on a desktop monitor without scrolling, on the other hand, the content is then no longer easy to recognize, let alone read. That is why we would recommend content that can be accommodated around 500 px wide and a maximum of 1500 px high so that it is easy to read

  • Keywords in the name of the image file?
  • Keywords in the alt text (alt = "Keywords") of the file?
  • Keywords in the title tag of the infographic page?
  • Keywords in the headline (s) and body text of the infographic page?
  • (Internal) links to the page with the infographic, ideally with keywords in the link text?

Implementing the most important onpage and image SEO tips is not difficult. Why mess now?

  • Citation of source included in infographic?
  • Code snippet built into the infographic?
  • Are sharing buttons (tweet, like, etc.) well placed?
  • Trackbacks displayed in comments and sidebar?
  • Articles with infographic posted on social news pages?
  • Mobilized your own Facebook fans, Twitter followers, etc.?
  • Contacts selectively informed by email / phone / personally?

Some of the SMO measures are closely related to the content management system or template used. Necessary changes may require advance notice, but are worthwhile. In any case, efficient promotion via social media must be perfectly prepared because the time window in which new posts and thus infographics can really be distributed virally is usually very small.

With the checklist above and a little experience, success in terms of link building cannot be planned, but the risk of infographic failure can be drastically reduced.

The basis for successful infographics is Wow factor for the 3 target groups: readers, linkerati, networkers. SEO & SMO are also important, but where there is no potential, nothing can be exploited. Therefore, again examples of success: 25 infographics with optics wow - all about social media, SEO & Co.

Full screen enlarge with the 2. Symbol from the right, start with the arrow rightmost.

Link this article? Simply copy the code in the window - and then e.g. B. insert in your own blog:

The link then looks like this: SEO checklist for infographics (please send PN for a trackback link)

We look forward to feedback and additions to our SEO checklist for infographics (we forgot 1 point: preferably in English, if little text / mostly data). Further suggestions or experiences?